VenueShield: Public Awareness

VenueShield provides direction to venue management on how to implement best-in-class health and safety protocols and procedures to operate events in ASM Global’s primary venues types (arenas, stadia, theaters and convention centers). These industry-leading practices were developed in partnership with an international team of environmental hygiene and biocontainment specialists, local and national government officials and some of the world’s leading health care experts.

VenueShield’s deployment is divided into six key workstream pillars that support key operations, including:

  • Environmental Hygiene
  • Workforce Safety
  • Food and Beverage
  • Technology & Equipment
  • Customer Journey
  • Public Awareness

The Public Awareness pillar includes detailed strategies, best practices and key communications assets to guide local venues in creating their venue-specific outreach plans.  These exclusive documents give venue managers tools in the form of informational checklists, example collaterals, and key timelines, along with detailed implementation for how to effectively .communicate health and safety messaging to staff, clients, talent and guests.